One Brand. One Team. One Loenbro.
In recent years, Loenbro has added to our ranks the acquisition of some amazing companies—including Switch Electric, Revolution Industrial, Stewart Electric, and Weifield Group Electrical Contracting. We’re thrilled to share some exciting news: Loenbro now has a NEW BRAND and all companies are now operating under this new integrated company as One Loenbro!
Our rebrand reflects our integrated teams, our combined vision setting our future direction together, and our continued commitment to serving our nationwide customer base with excellence.
What’s changing:
- One universal company name—Loenbro, allowing us to consistently support clients across the nation
- One company platform with integrated teams, systems, and processes
- A clear expression of our mission and values
- A refreshed logo, tagline, brand colors, and visual identity
- Updated messaging/positioning and communications
- We also have new Sales & Business Development email addresses to reach the same team members you have always had relationships with, at all companies: [email protected] and [email protected]
[See our updated logo/colors and messaging in the Loenbro Rebranding Highlights guide below.]
What’s not changing:
- Our core services we provide every day [Critical Electrical, Mechanical & Structural, Soft Crafts, Underground Maintenance & Installation, Fabrication]
- Our dedication to quality and innovation
- Our mission & company values
- The trusted relationships we’ve built with you
- Our team members in all of our locations remain the same; the only change to their contact information is the move to a Loenbro email address (@loenbro.com)
The Why:
To bring all companies under one organizational umbrella, we conducted extensive interviews with both external clients & stakeholders and internal team members in an effort to create a new brand that reflected our goal of becoming One Loenbro—and set the stage for future growth as a unified brand.
This rebrand is more than a new design — it’s a renewed promise to deliver the best experience possible. In the coming weeks and months, you will see more elements of our rebranding vision coming to life in our communications and external platforms—as we evolve to One Loenbro.
Thank you for being part of our journey. We can’t wait to continue growing together!
